E-commerce is an extremely popular business model nowadays. It provides a lot of benefits to business owners that want to offer their products on the widest scale. We’ll compare three of the most popular alternatives in this field nowadays, discuss the significant differences between them and define the sellers that will get the most out of each one.
We analyzed the most important factors that need to be considered when opening an eCommerce business – from pricing, special properties, design, ease of use, to topics like storage, pros and cons of each platform, target audience of each one, maximal number of product characteristics, marketing optimization, and more.
We eventually hope that this breakdown will help you select the platform that will give you the best solution for your commerce needs.
WIX
Based on the option you’ve chosen: free option, $4.08, $9.25, $12.42, $16.17, $24.90 (monthly costs).
The cost of your products are displayed in your currency.
Main characteristics
Pros
Cons
Main target audience
People that want a functional site that they can build themselves and those that need an eCommerce component.
Simplicity of use
All you need to do is register, choose a design category and choose a template. The Wix system guides you through all the options and choices. In general, it’s all a novice user really needs! Any change or adjustment is very easy to make. You can choose this tool for eCommerce if you are just starting out.
Shopify
Prices
According to the option chosen: $9, $29, $79, $179 (per month)
Main characteristics
Pros
Cons
Main target audience
This platform is also suitable for eCommerce novices, as well as for seasoned professionals. Beginners will appreciate the user-friendly design that guides you through each step of building a great-looking shop. And more professional users can take advantage of the range of existing options and settings in Shopify’s interface.
Simplicity of use
The Shopify platform offers a simple method to launch a universally-accessible online shop. All you have to do is create a user, select the free template, define the design, and that’s it! You have to follow the instructions in the left menu, add products and items and choose your preferred options. It is fairly easy and straightforward to operate the shop. Shopify is highly accessible from this aspect.
WooCommerce (WordPress)
Prices
Free, it’s a WordPress plugin
Main characteristics
Pros
Cons
Main target audience
The main target audience of the add-in is users that are already active on WordPress’s platform and that run websites on it. If you already have a site and storage, and the site is developing nicely, you only need to install the add-in. If you don’t have a site, you’ll need to build one from scratch.
Simplicity of use
As soon as you’ve already installed the add-in on your WordPress site, the work is pretty clear. You can edit each item through the WordPress interface, check each element and continue working on the products and pages until you’re pleased with the result. As long as you have basic information on WordPress, you won’t have a problem. In general, this add-in is meant to make life easier for WordPress users who want to incorporate a store on their site. The actual add-in works wonderfully, provides effective, beneficial, and fairly user-friendly options for users. This is a good option that doesn’t fall short of Shopify’s qualities.
We’ll be happy to help you set up an online shop on any of the platforms and to take advantage of the unique options each of them has to offer so that you quickly achieve an impressive sales cycle. Contact us today and get a proper work plan to quickly set up an esthetic shop that performs splendidly.