What is content strategy?
Planning, developing and managing the organizational content’s creation from all the media types, written or other.
With the development of marketing on social media and the digital world, advertisers now need to continuously create content for these marketing channels.
One of the problems familiar to business owners is “what are we going to advertise today on Facebook, on Instagram, to our mailing list, etc.”.
Many of us are familiar with the following situation: a big holiday or other event where the market is at a critical consumption point is fast approaching,
and we, the brand owners, haven’t prepared properly. We’ve forgotten and/or haven’t managed to prepare content on time, and so we miss out on sales and loss of exposure, or go live with inadequate content.
One of the roles of organizational or brand content strategy is to prevent these situations, and to enable proper marketing planning for these timepoints well enough in advance to bring optimal results.
The basic idea behind the complex term “content strategy” reasons that we’re better off having a clear and measurable plan for creating the marketing content for the brand.
The content strategy is what will determine what goals we want to achieve using the content generated, on what avenues and methods we’ll advertise the content, the size of the content units, the marketing messages we want to convey, and more.
When we build a lucid, documented strategy with clear success measures, we can truly and objectively examine the efforts, resources, and the results we’ve achieved in order to create a long-term improvement.
An organized plan enables us to prepare for the marketing efforts we’ll need to invest throughout the year from a budgetary aspect. Every niche has its critical peak times, whether it’s the holidays, annual seasons, or other events that are generally known in advance. And if we know ahead of time, then why not plan for it properly, for the market and the organization?
The content strategy and plan will stem from the organization’s business goals and its relevant target audience. When we create content, the first goal is to produce content that engages the audience we are addressing. Therefore, when we draft the content strategy and the various content units we’ll want to place an emphasis on the desires and needs of the brand’s end customer.